Many books and articles have documented the devastation factory farming causes to human health, the economy,
the environment, and of course animal welfare. Public figures from Bill Nye to Richard Branson have said that
the future of food is animal-free. But we are left with one burning question: How will society actually
get from here to there? In The End of Animal Farming (Beacon Press: November 6, 2018), Jacy Reese outlines
an evidence-based roadmap to a humane, ethical, efficient food system where slaughterhouses are obsolete.
Reese tells the stories of activists using data to steer policy and behavior, scientists making clean meat — real meat made from animal cells without animal slaughter, entrepreneurs founding million-dollar food companies (even a billion in one case!), and thoughtful consumers demanding the products of this animal-free food system. The End of Animal Farming argues that this will be one of the most important social movements of our time. In broader terms, Reese outlines methods for studying social movements and moral circle expansion, paving the way for future effective altruists to analyze and address the world's most pressing problems.