Many books and articles have documented the devastation animal agriculture causes to human health, the economy,
the environment, and of course animal welfare. Few have critically examined possible solutions,
and even fewer have identified evidence-based strategies for how to actually achieve those solutions.
In The End of Animal Farming (Beacon Press 2018), researcher and international speaker Jacy Reese outlines a roadmap
to a humane, ethical, efficient food system where slaughterhouses are obsolete. This food revolution will involve
high-impact marketing and activism strategies, as well as new technologies like clean meat — real meat made
from animal cells without animal slaughter.
Reese tells the stories of the activists, scientists, entrepreneurs, and thoughtful consumers beckoning this new era, and calls upon readers to join them in one of the most important social movements of our time. In broader terms, Reese outlines methods for studying effective social change and the expansion of humanity's moral circle, paving the way for future effective altruists to tackle the world's most pressing social problems.
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