Many books and articles have documented the devastation animal agriculture causes to human health, the economy,
the environment, and of course animal welfare. Public figures from Bill Nye to Richard Branson have said that
the future of food is animal-free. But readers and listeners are left with one burning question: How do we actually
get from here to there? In The End of Animal Farming (Beacon Press: November 6, 2018), Jacy Reese outlines
an evidence-based roadmap to a humane, ethical, efficient food system where slaughterhouses are obsolete.
Reese tells the stories of activists using data to steer policy and behavior, scientists making clean meat — real meat made from animal cells without animal slaughter, entrepreneurs founding million-dollar food companies (even a billion in one case!), and thoughtful consumers driving demand to help build this animal-free food system. The End of Animal Farming calls upon readers to join these change-makers in one of the most important social movements of our time. In broader terms, Reese outlines methods for studying effective social change and the expansion of humanity's moral circle, paving the way for future effective altruists to tackle the world's most pressing social problems.