The End of Animal Farming

Many books and articles have documented the devastation animal agriculture causes to human health, the economy, the environment, and of course animal welfare. Few have critically examined possible solutions, and even fewer have identified evidence-based strategies for how to actually achieve those solutions. In The End of Animal Farming (Beacon Press 2018), researcher and international speaker Jacy Reese outlines a roadmap to a humane, ethical, efficient food system where slaughterhouses are obsolete. This food revolution will involve high-impact marketing and activism strategies, as well as new technologies like clean meat — real meat made from animal cells without animal slaughter.

Reese tells the stories of the activists, scientists, entrepreneurs, and thoughtful consumers beckoning this new era, and calls upon readers to join them in one of the most important social movements of our time. In broader terms, Reese outlines methods for studying effective social change and the expansion of humanity's moral circle, paving the way for future effective altruists to tackle the world's most pressing social problems.

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Jacy Reese
Jacy Reese

Jacy is the Research Director at Sentience Institute, an effective altruism think tank researching the most effective strategies to expand humanity's moral circle. He is working on his first book, The End of Animal Farming, which uses the effective altruism lens to outline a roadmap to a more ethical, sustainable, and prosperous food system for humans and animals. Other topics of interest include environmentalism, social movement history, and artificial intelligence. He has written in outlets including Huffington Post, Salon, and Vox, and presented on these topics in 15 countries. He currently lives in New York with his partner Kelly, their dog Apollo, and their two chickens Snow and Dualla, who were rescued from a battery cage farm. Please get in touch if you know of a relevant writing or speaking opportunity.